Exhibitor Manual

This is the complete 2008 World Dairy Expo Commercial Exhibitor Manual. Click here for a printable version of the Exhibitor Manual (PDF).

Please take time to carefully review these materials, as they can save you time and money and help you make your World Dairy Expo experience more profitable and enjoyable.

If you have questions or need additional information, please contact John Rozum at jrozum@wdexpo.com or Maria McGinnis at mmcginnis@wdexpo.com.

Pre-Show Information
1. What is Included with My Booth Fee?
2. Service Directory
3. What Sales Are Allowed?
4. Shipping Items to the Show

At the Show
5. Set-Up
6. Where Do I Unload?
7. Registration Packets (Badges & Passes)
8. Eat and Mingle
9. Events at the Show
10. Important Safety Reminders

Post Show
11. Booth Tear Down
12. Shipping Out Items
13. Questions and Concerns

Rules & Regulations

Display Rules & Regulations

Maps

2008 Commercial Exhibitor Dates

Feb. 15 Returning Exhibitor Contracts and Deposits Due
Apr. 15 2008 New Applications Due
May 30 Waitlist Applicants Notified of Status
Jun. 1 Full Booth Payment Due
Jul. 1 Affiliated Company Applications Due
Jul. 6 Ad Closing Date for Official Program, published by Dairy Today
Aug. 1 Close Date for Export Guide. Copy Due August 15
Sept. 15 Service Orders Due
Name Badge Order Form Due
Sept. 27 Exhibition Hall Set-up Begins 8:00 a.m. - 5:00 p.m.
Sept. 28-29 Set-Up for All Areas 8:00 a.m. - 5:00 p.m.
Sept. 29 Exhibits MUST be completely set up by 5:00 p.m.
Pick-up Registration Packet by 5:00 p.m. (passes and name badges) Buildings close at 6:00 p.m.
Sept. 30 Show opens at 9:00 a.m.
Commercial Exhibitor's Party, Sponsored by Hoard's Dairyman and World Dairy Expo, 5:15 p.m. to 7:30 p.m., Exhibition Hall Atrium
Sept. 30 - Oct. 4 Show Hours: 9:00 a.m. - 5:00 p.m. daily
Oct. 4 Show closes at 5:00 p.m. Coliseum Exhibits manually released at approximately 5:00 p.m.
Oct. 5 Exhibits must be removed by 5:00 p.m.

Please note that while the public is invited to attend World Dairy Expo, any attendee or exhibitor observed soliciting business in any area other than in a paid exhibit booth space will be immediately asked to leave the grounds. Additional penalties may be applied under Dane County Ordinances or Wisconsin State law. To protect our exhibitors, we ask that you contact show management immediately if you see someone violating these rules. Please report any violations or suspicious activity to you may observe to the show to the nearest AEC service desk or the show office at 608-224-6455.

1. What is Included with My Booth Fee?

All Commercial Exhibitors:

  1. Two admission/parking passes per paid booth. Each pass admits one person and includes parking. These passes will be in your registration packet and need to be picked up during set-up. Additional admission/parking passes can be purchased at the gates. If you need to have your season passes mailed to you prior to the show, call World Dairy Expo by September 1 and they will be sent via regular mail. Passes will only be mailed to the contract address and WDE will not be responsible for tickets that are lost in the mail or arrive late.
  2. Listing in the Official Program, published by Dairy Today and on World Dairy Expo’s web site.
  3. Use of the commercial exhibitor lounges, sponsored by Dairy Business Communications.
    Exhibition Hall - Second floor balcony
    Coliseum - West side, third floor
  4. Free use of Exhibition Hall Exhibitor Lounge email terminals, provided by ICC Computer Rentals (PDF) .

Exhibition Hall: Each booth is approximately 10' x 10' with a polished concrete floor.

Arena Building: Each booth is approximately 10' x 10' with a polished concrete floor.

Coliseum Main Concourse or Arena Level: Booths are approximately 10' wide x 8' deep with a polished concrete floor.

International Lounge (Coliseum):
The lounge is located on the top floor of the Coliseum. World Dairy Expo carpets most of the lounge and provides each exhibitor with 100 watts of electricity and an 8' x 3' table skirted in black. Larger exhibits need approval in writing; see the table top chart with your contract for exact details. An elevator is available on this floor for handicap access only. It is not available for set-up or move out. Please note that the Lounge is open during all show days, Tuesday through Saturday.

Exhibitor Passes, pre-ordered name badges and other vital information are included in your World Dairy Expo Registration Packet. Registration Packets must be picked up by 5:00 p.m. on Monday. It will cost you $7 to get in Tuesday without your Exhibitor Pass.

2. Service Directory

Service Orders: Electricity, tables, phones, etc. can be ordered through the Alliant Energy Center at www.alliantenergycenter.com. Printable copies of their forms (PDF format) are also available here:

Please read their instructions carefully and order before September 10th to avoid late fees. Be sure to have copies of your service order on site in case of potential discrepancies in service orders.

Exhibitor Name Badges: Order any desired name badges using the Name Badge Order Form. You can also email your names to wde@wdexpo.com before September 10. Admission passes are required by each person through the gates each day – your name badge is not a gate pass. Badges should be ordered in advance to avoid delays in having them printed when you pick up your registration packet on site. Name Badges cannot be mailed in advance and will only be made in the names of companies as listed on the booth contract.

Computer Rental: World Dairy Expo is pleased to announce that ICC will again be Expo’s preferred computer rental vendor for this year’s show. ICC will have technical support staff on site all week to be sure that your rental equipment works perfectly. Click here for a rental form and price list.

Fax Services: Throughout set-up and the show, you can send faxes to the World Dairy Expo office (608-267-0111) on the top floor of the Coliseum or to the information desk (608-267-1548) in the lobby of the Exhibition Hall for a fee. You will need to check those areas if you are expecting a fax as deliveries are not always possible. All incoming faxes are $1.00 per page. The cost to send faxes in Wisconsin is $1.00/ page; within the U.S. is $2.00/page; and international is $3.00/page.

Hotel Accommodations: Our online hotel search tool makes it easier than ever to find a room for Expo. Reservations should be made immediately if you haven’t already done so. Click here for a listing of hotel rates and availability. Many hotels have a separate staff member to assist you if you are booking more than 10 rooms, and that information can be found here. For free additional travel and Madison area information, visit www.visitmadison.com.

Booth Support Staff: The University of Wisconsin student chapter of the National Agri-Marketing Association (NAMA) offers professional support staff to World Dairy Expo commercial exhibitors. NAMA students have marketing experience and will dress professionally. They are available to assist exhibitors (4 hour minimum), if reserved in advance. The fee is $20 per hour before September 10; there is a 20 percent late charge for any requests after September 10. Contact Rachel Zwirlein at zwirlein@wisc.edu.

Blooming Plants/Flowers/Greenery: Blooming plants, fresh cut flower arrangements or green plants of all sizes can be delivered directly to your booth by contacting Hope Oostdik at Dutch Designs. Phone: 920-648-8234. For last-minute flower or plant orders at the show, call Hope’s cell phone number, 920-675-6464.

Exhibit Display/Booth Rental: World Dairy Expo does not select a “preferred” vendor for display rental or sales. Rather, we offer the following information for companies that have proven to be outstanding performers for our exhibitors:

Tents: Outdoor tents, if needed, must be ordered through Capital City Tent Rental, Expo’s exclusive tent supplier. You may use tents that you own, but you may not use stakes in any concrete or asphalt area. Capital City will be using concrete weights instead of stakes for all rented tents. All canopies or tenting must be secured within the perimeter of each exhibitor’s space. Any tent or weight which exceed perimeters of exhibitor’s contracted marked space will be removed immediately at exhibitor’s expense. Click here for tent pricing or call 608-222-3652.

Pressure Washing: Gwynne’s Pressure Washing will again be onsite from September 28 - October 1 to assist exhibitors with equipment that requires cleaning. To discuss rates or schedule cleaning in advance, call Gwynne at 920-619-2370 or e-mail at w9379@aol.com.

Shipping: World Dairy Expo does not have an official or exclusive carrier. See Shipping Items to the Show for additional information.

International Shipping: Please be aware that the AEC and World Dairy Expo cannot assist in getting your shipments cleared through US Customs if you are shipping products from outside of the US. We encourage you to use a professional freight forwarder with experience in shipping products from your country to the US. We recommend using Agility - Fairs & Events (formerly GeoLogistics) to ensure that your shipment arrives.

3. What Sales are Allowed

World Dairy Expo is a selling show. Exhibitors are encourages to make sales and take orders during the show. Please note that any booth display items sold during the week must remain in place until the official closing of the show. This does not include small cash & carry items.

No items can be sold or displayed unless they are listed on your World Dairy Expo contract. Booth space cannot be “shared” unless an Affiliated Company form has been filed and accepted by World Dairy Expo.

Apparel - No t-shirts, sweatshirts, or clothing can be sold without written permission from World Dairy Expo, Inc. This must be stated under the product line of your commercial exhibit contract.

Food - All food sales and distribution must be approved by World Dairy Expo, Alliant Energy Center, and the AEC’s official caterer, Centerplate.

Auction - No items may be sold by auction without written consent from World Dairy Expo.

World Dairy Expo name or logo - Written permission is needed for a license to sell items featuring the World Dairy Expo name or logo. This must be stated under the product line of your commercial exhibit contract. Giveaway items with the Expo name or logo require approval, but not a separate license.

4. Shipping Items to the Show

To ship materials to arrive before or during the show, you must use the freight service offered by the Alliant Energy Center. The AEC Freight Receiving form is available here (PDF). Freight is accepted 8:00 a.m. to 4:30 p.m., Monday through Friday. All freight shipments must be prepaid. If you have any questions about shipping items to or from World Dairy Expo, contact Ruth Vetter at the Alliant Energy Center at 608-267-8856 or vetter@co.dane.wi.us.

Unlike most trade shows, the charge for freight arriving at the AEC before move-in is lower than the charge for delivery once move-in has begun. You can save money on freight handling charges by planning ahead and making sure that your freight arrives by 9-26.

Please remember that the AEC will accept all deliveries to this address and charges will apply for Freight Receiving to your booth.

Exhibitors should mark shipments as follows:

Ship to: (Company Name)
(Booth #) World Dairy Expo
1919 Alliant Energy Center Way
Madison, WI 53713
Phone: 608-267-8856

Alliant Energy Center Freight Services Includes:

  1. Receipt of shipment and up to 30 days storage in advance of set-up date.
  2. Delivery to your booth.
  3. Removal of crates and containers from booth and storage during the show.
  4. Return of crates and containers at the close of show (after 5:00 p.m. Saturday) to individual booths.
  5. Assistance with tracing shipments, preparation of bills of lading and routing of outgoing shipments.
  6. Removal of shipments from your booth and loading them on outgoing carriers.

It is very important to be sure that all items being shipped to the show identify your company name the same way it is listed on your World Dairy Expo contract to prevent misplaced or delayed delivery to your booth.

5. Set-Up

Arena Building and Outdoor Trade Mall Exhibitors may setup displays Sunday, September 28 (8:00 a.m. - 5:00 p.m.) and Monday, September 29 (8:00 a.m. to 5:00 p.m.) Exhibition Hall, Coliseum, and International Lounge exhibitors are encouraged to arrive early and begin set-up Saturday, September 27 (8:00 a.m. - 5:00 p.m.). If you plan to use anyone other than your own company labor to install and dismantle your booth, you need to file and Exhibitor Appointed Contractor form (PDF) by September 1. This form does not need to be completed if you hire the Alliant Energy Staff to install your booth.

World Dairy Expo highly recommends that you use AEC labor if you need help with installation and dismantling of your display. Their staff is highly competent, is very familiar with all display regulations, has 24 hour access to the building and materials, is very reasonably priced and does not charge overtime for weekend work. For information about reserving labor onsite, contact Candy DiMaggio at the Alliant Energy Center at 608-267-3950 or dimaggio@co.dane.wi.us.

Installation of all exhibits must be underway by 3:00 and completely set-up by 5:00 p.m. Monday, September 29. Booths vacant after 5:00 p.m. are considered abandoned and are subject to being filled by companies on a last-minute waiting list. Please be sure that your booth set-up crew knows these deadlines. In case of emergency, call the Expo office at 608-224-6455 for instructions. If your crew is late in arriving and this number is not called be 5:00 p.m., your booth will likely be resold.

6. Where Do I Unload?

All exhibitors should enter the grounds on Rimrock Road for move in. Watch for World Dairy Expo volunteers in black jackets or AEC staff in yellow jackets to help assist you in locating your booth. Once on the grounds:

Exhibition Hall Exhibitors: Drive to the North entrance of the loading dock in the back of the Exhibition Hall. Watch for signs on the grounds that will direct you to the Exhibition Hall loading/receiving dock. Parking is not available in the lot in front of the building and loading through the front is not permitted.

Coliseum Exhibitors: Proceed to any Coliseum door nearest your booth. If you need to push carts of material to your booth; enter the North ground level service entrance if you are on the Arena Level. Enter one of the two ramps for Main Concourse exhibits. The Alliant Center service desk will be in the West Lobby of the Coliseum. Watch for the signs on the grounds that direct you to the Coliseum service entrance. Please watch carefully for “No Parking” signs - these areas are enforced at all times!

Arena Building Exhibitors: Proceed down Fairgrounds Drive towards Arena Building. Watch for World Dairy Expo volunteers in black jackets who will assist you in getting to the nearest door. Service desks will be available in the Coliseum and Exhibition Hall.

Outdoor Exhibitors: Proceed directly to the outdoor area, east of the Exhibition Hall. Watch for green paint lines on the pavement to indicate your booth space.

Large Equipment Unloading: The AEC has a standard loading dock for semi trailers, an adjustable height ramp for lowboy trailers and a fixed dock for large equipment. Equipment may be staged at the site as early as the week preceding the show and as late as the week following the show at no charge. Any equipment pre or post staged at the AEC should be dropped in the west end of the south parking lot. If assistance such as forklift is needed for the pre-staging of equipment please make arrangements in advance. The AEC and WDE assume no responsibility for equipment pre or post staged on site.

Forklift service is available to unload your equipment on arrival. The basic forklifts have a 6,000 pound capacity. If your load weighs more than 6,000 pounds or is too bulky for a single forklift to pick safely you will need to make special arrangements for unloading.

Cranes can be arranged for with advanced notice.

If you have any doubt as to whether your oversize equipment can be unloaded, contact Ruth Vetter at the Alliant Energy Center at 608-267-8856 or vetter@co.dane.wi.us. This call could prevent unpleasant surprises on move-in day.

Forklift Service: Avoid the need to wait for a forklift - reserve it in advance by contacting Candy DiMaggio at the Alliant Energy Center at 608-267-3950 or dimaggio@co.dane.wi.us. If you reserve it, it will be ready when you are. You may also order forklift service on-site, but you should expect waits of up to three hours. It pays to plan ahead!

Scheduled Move-In Times: A limited number of exhibitors in the Exhibition Hall and Arena Building may be required to move in during certain hours. Those companies involved will be notified in advance to make arrangements.

Trucks or trailers that are left on the grounds during the show must be parked in designated truck/trailer area on the grass at the far West end of the parking lot behind the Exhibition Hall. We ask for your help to keep the parking space near the buildings open for attendees. Any trailers or trucks left overnight in the regular lots will be towed to the storage lot at the owner’s expense.

7. Registration Packet

Items included in your registration packet:

Note: It is your responsibility to pick up your registration packet by 5:00 p.m. Monday and distribute passes to your staff. Admission/parking passes will be needed for entrance onto the grounds Tuesday through Saturday. Gate refunds are never given. Badges can also be printed at the information booths, but there may be waiting lines. Order your badges now for your staff and avoid waiting on-site. Name badges are offered as a service but not required on the show floor. However, name badges are required to enter the exhibit area before 9:00 a.m. each day for security purposes.

Coliseum, Arena Building, Barn Wall and Trade Mall exhibitors in booth #A-Z: Your packet will be at the information desk in the West Lobby of the Coliseum.

Exhibition Hall and Trade Mall exhibitors in booth #600-750: Your packet will be at the information booth in the center of the Exhibition Hall lobby.

Both information booths will be staffed from 8:00 a.m. to 5:00 p.m. on Sunday and Monday. General show questions can also be answered at these booths. For specific show questions, look for a World Dairy Expo volunteer in a black jacket or go to the World Dairy Expo office. The office is located just past the commercial exhibitor lounge at the top level of the West Lobby of the Coliseum.

8. Eat and Mingle

Commercial exhibitors have several options to meet clients, vendors and old friends at World Dairy Expo. Explore all the food options at Expo and you’ll find everything from hot dogs to filet mignon, gyros to barbecue, and lots of cheese curds!

  1. Outdoor Food Court - Location: Outdoor Trade Mall
    Hours: Daily 8:00 a.m. - 6:00 p.m.
    Outdoor Trade Mall food court features a wide array of quick and affordable items ranging from steak sandwiches to deep fried cheese curds and from cream puffs to hot soup and homemade pies.
  2. Expo Bistro - Location: Exhibition Hall - Atrium (next to America’s Dairyland Marketplace)
    Lunch: 11:30 a.m. - 1:30 p.m.
    This upscale restaurant offers a more formal atmosphere and an ideal place to meet and treat clients. Daily menus are posted at the entrance of the Expo Bistro. VISA and MasterCard are accepted, however, reservations are not.
  3. America's Dairyland Marketplace - Location: Exhibition Hall – Atrium Hours: Daily 9:00 a.m. to 5:00 p.m. No full meals here, but a great opportunity to sample many Wisconsin products & cheeses. Try them all and buy your favorites.

9. Events at the Show

World Dairy Expo Dinner With the Stars - The event of the year! Recognize top show sponsors and industry leaders at the official World Dairy Expo Dinner With the Stars. The semiformal banquet is Wednesday, October 1, at 6:30 p.m. in the Exhibition Hall Mendota Rooms. Tickets can be ordered by contacting the World Dairy Expo office or if supply allows, can be purchased at the World Dairy Expo office at the show.

Commercial Exhibitor's Party - Attend the 11th annual exhibitor's party sponsored by Hoard's Dairyman and World Dairy Expo on Tuesday evening from 5:15 p.m. to 7:30 p.m. The party will held in the Atrium of the Exhibition Hall. Your company will receive two free refreshment tickets when you arrive at the show to pick up your registration packet.

Education Seminars/Virtual Farm Tours - Catch up on the latest in dairy technology and issues at our educational seminars and virtual tours in the Exhibition Hall Conference Center. Click here for a full schedule.

World Dairy Expo Official Purple Cow Gift Shop - Visit this gift shop in the lobby of the Exhibition Hall for shirts, pins, hats and other one-of-a-kind World Dairy Expo souvenirs. Get there early in the week for best selection – including your chance to buy one of World Dairy Expo's Limited Edition Jackets!

10. Important Safety Reminders

11. Booth Tear Down

Release times do vary slightly by exhibit area, so be sure that your on-site staff are aware of regulations for your area. Tear down of exhibits may begin only after your exhibit area is released on Saturday, October 4. Please do not begin to dismantle your booth before the official release time for your area. You will be allowed to continue working as late as you wish on Saturday night. Exhibitors who dismantle their booth prior to release will lose priority for exhibit space in the 2009 World Dairy Expo. Please be sure to inform all staff who will work your booth on Saturday that early tear down is strictly prohibited.

Exhibition Hall. Official release time in the Exhibition Hall is 5:00. Forklifts will start bring crates into the building as soon as it is clear of attendees and safe to do so.

Coliseum (AL, MC). Because the cattle show may still running in the Coliseum beyond the 5:00 close time for commercial exhibits, a manual release will be used in the Coliseum. This means that Expo staff will dismiss all exhibitors when it is safe to dismantle. The goal is to close the Coliseum as close to 5:00 as possible, however, release may be delayed if there are too many attendees still in the exhibit areas to do so safely. World Dairy Expo staff will inform exhibitors when they are released. Exhibitors who dismantle prior to that time are subject to loss of exhibit space in future years.

No vehicle traffic will be allowed to approach the Coliseum prior to 6:00 p.m. to allow our attendees to leave without being impeded by vehicular traffic. Exhibitors in the Coliseum building will not be able to access the loading dock until the cattle show is completely over and all cattle have left the Coliseum area. Exhibitors are welcome to carry out any items through the regular entrances any time after they have been released. While this may be inconvenient, it is necessary for the safety of all exhibitors, attendees and animals at the show.

International Lounge. Exhibitors in the International Lounge may disassemble at 5:00 p.m.

Arena Building. Exhibitors in the Arena Building may begin tear down at 5:00 p.m. Vehicle traffic will not be allowed to approach the front of the Arena Building prior to 6:00 p.m. to allow our attendees to leave without being impeded by vehicular traffic. Exhibitors are welcome to carry out any items through the regular entrances any time after they have been released. While this may be inconvenient, it is necessary for the safety of all exhibitors and attendees.

Outdoor Trade Mall (Booths 600-800 East of the Exhibition Hall). Exhibits in this area may dismantle at 5:00 p.m. However, Fairgrounds Drive will only be accessible for exiting vehicles. All vehicles entering the Trade Mall area must enter from the South parking lot.

Outdoor Trade Mall (Booths A-Z and all BW between the Coliseum and Exhibition Hall). Vehicles will not be allowed to use Fairgrounds Drive or enter your exhibit area until 6:00 p.m. or as directed by WDE staff.

Exhibits must be removed from the grounds by 5:00 p.m. Sunday, October 5. Items remaining in place on the grounds after this time will be removed by the Alliant Energy Center and stored at your expense. Please arrange to have all materials removed on time to prevent additional charges from the facility.

If large equipment needs to be staged beyond Sunday, it needs to be moved to the West end of the South parking lot behind the Exhibition Hall. Under no circumstances will equipment be allowed to remain in the parking lots more than 1 week after the show. After that date, equipment is subject to confiscation and public auction as abandoned.

12. Shipping Items Out

If your item arrived via the paid Alliant Energy Center freight system, you need only pack it up on Saturday or Sunday and leave it with a bill of lading (you can get these at the service desk). They will call the carrier your form lists (except UPS; they will not accept third party calls).

 

13. Questions & Concerns

World Dairy Expo has a volunteer committee that helps make decisions on the show's direction. Please give the committee your input on the exhibitor survey or by visiting with them in person. A thank you goes out to these committee members for their service:

Craig Amici – The Coburn Company, Inc.
Lori Bocher – US Dairy Forage Research Center
Scott Borgwardt – Hoard’s Dairyman
Jon de Bie – Albers Dairy Equipment
George Drewry – Badger State Ethanol
Bob Ehrenstrom – Alliant Energy Center
Dean Hermsdorf – Vita Plus
John Kappelman – Meadow Brook Farms
Rob Kolb – WestfaliaSurge Dairy Equipment
Julie Larson – Merial
Joan Lau – Semex Alliance
Scott Laufenburg – Fort Dodge Animal Health
Gordon Marquardt – Nasco
Steve Merriam – Kent Feeds
Tim Miller – Pfizer Dairy Business
Ken Sissom - NuPulse
Ellis Sprauge – Greenhouse Supply Company
Robin Starkenburg – ABS
Lois Tuma – MVE Chart Industries
Jacquie Voecks - Stewart-Peterson
Doug Williams – Kuhn Knight
Denny Zimmer – Grande Cheese Co.

World Dairy Expo staff is also available to assist you with any questions or concerns you may have. During the show, the World Dairy Expo office is located on the third floor of the Coliseum near the Exhibitor Lounge. You can get to the office by walking through the Exhibitor Lounge, or by using the stairs by Nasco’s booth on the Main Concourse.

Mark Clarke – General Manager
John Rozum – Sales Manager
Maria McGinnis – Sales Specialist
Lisa Behnke – Marketing Manager
Liz Matzke – Marketing Specialist
Ruth Stampfl – Administrative Services Manager
Laura Herschleb – Dairy Cattle Show Manager
Sandy Horn – Dairy Cattle Show Coordinator
Kelly Bienfang – Program Assistant
Annette Ziegler – Accounting Manager

WORLD DAIRY EXPO COMMERCIAL EXHIBIT
RULES AND REGULATIONS

Contract. Exhibitor agrees to conduct privilege granted by this contract without infringement upon the rights of others; not to handle or sell any commodity on the Exposition site other than production ag inputs expressly stipulated in the contract, and will confine all operations to the space and privilege as herein set out. This contract, or any part thereof, cannot be assigned or otherwise disposed of without the written endorsement of Expo upon the face of the same. Subletting of any part of space herein granted is not permissible. All exhibits must be staffed during published exhibit hours. See the exhibitor manual for complete show guidelines and information.

Exhibitor agrees to leave the premises and property covered by this contract in the same condition as when exhibitor took possession. Exhibitors are responsible for snow removal from their exhibits during the show. Exhibitors may not conduct activity of any kind that leads to congestion of aisle traffic or disturbs neighboring exhibitors. No loud speaker, amplifier, radio, strobe lights or other undignified methods of attracting attention are permitted, except with written permission from Expo. No fans, misters, noisy pumps, or other similar devices are allowed to operate in any indoor location without written permission from Expo. Live animal are not allowed in commercial exhibit space. No activity can be conducted outside of contracted exhibit space, including handouts, solicitations, presentations or mascots. Aisles are to remain completely free of obstructions and not put to commercial use in any way by any exhibitor. See the World Dairy Expo Display Rules & Regulations for complete rules regarding booth construction and restricted activities.

Cancellation/Release. Failure to pay booth fees by the contracted dates will result in forfeiture of booth space. Any rental space assigned and/or contracted for, which is canceled by Exhibitor after June 15th will cause forfeiture of all deposited moneys and fees. Further, any space assigned and not occupied by 5:00 p.m. the evening before Expo opens, will cause forfeiture of all deposited moneys and fees, as well as all fees previously paid will be forfeited as liquidated damages. No exhibit, or any part of any exhibit, may be dismantled, torn down or removed from the assigned exhibit space or Expo site until 5:00 p.m. Saturday or as directed by Expo staff, except in emergency, upon which written release must be obtained from Expo. All exhibitor materials must be removed by 5:00 p.m. Monday following the show. The Exhibitor will remain responsible for all property left on the Exposition grounds, and will be held liable for any personal injury, property damage, fines and removal, storage and disposal costs caused by the abandoned property.

Sales/Handouts. Cash sales are allowed; sales are subject to the Wisconsin Consumer Act, Wisconsin States. Section 423, including notice requirements of a consumers three day right to cancel. This applies to any sale of cash or contract that is consummated at the show. No T-shirts or sweatshirts or similar apparel can be sold without written permission from Expo. Written permission must also be obtained to sell any item featuring the words “World Dairy Expo” or its logo or any service mark. All food distributions or sales must be approved by Expo, the Alliant Energy Center of Dane County, and their official catering company. The sale or distribution of intoxicating beverages or tobacco is strictly prohibited. No items may be sold by a competitive bid process (auction) without written consent from Expo. No helium balloons, adhesive stickers, or potentially dangerous or nuisance items may be handed out.

Exhibit Size/Location. All exhibits must be contained within rented space. Booth and display materials may not be higher than 8 feet in any in-line non-perimeter booth. In general, no booth element may be higher than 48 inches within three feet of the aisle so as to not block the view of neighboring exhibits. See the World Dairy Expo Display Rules & Regulations for complete rules. Written permission is needed for any deviation. Expo reserves the right to relocate any exhibitor before and/or during the show. Exhibitor reserves the right to decline the said relocation; thus terminating this contract and lease. Tents are to be secured through the designated tent vendor.

Liability. Expo is not liable for loss or damage to any exhibitor or property of the exhibitor due to fire, tornado, weather conditions, water from any source, or other causes. The Exhibitor warrants that they have in effect and shall maintain for the period of the agreement for the mutual benefit of both parties a policy of general public liability insurance, against claims for personal injury or death or damage to property occurring upon, in or about the herein rented premises, in limits of not less than 1,000,000. It is the responsibility of the Exhibitor to provide World Dairy Expo with a copy of certificate and proof of 1M in liability insurance coverage with World Dairy Expo listed as “additional insured” by June 1. Certificate of Insurance must include the name of the contracted company as it appears on the Expo contract. Exhibitor agrees to indemnify and hold harmless from any loss, damage or expense of whatever nature on account of claims for damage to persons or property caused wholly or partially by Exhibitor, or employees of Exhibitor, agents, subcontractors or volunteers, in connection with the leasing of the space described in this contract. Exhibitors are responsible for loss or liability from theft, fire, storm damage, or vandalism for the display, materials, and exhibit.

Services/Fire. Applications for electricity must be made to the Alliant Energy Center; any tents rented are to be secured through the Expo designated vendor. Due diligence must be exercised to prevent fire, accidents or other damage. This includes no generators, open flames or smoking in any building and using no combustibles in display materials. Any display vehicles must have battery disconnected and gas tank locked or taped shut.

Termination/Penalties. World Dairy Expo reserves the right to terminate lease due to natural disasters, fire, inappropriate exhibits, policy changes or any other reason deemed necessary. Noncompliant or disruptive exhibitors, as determined by Expo, may be moved, evicted, barred from future shows and/or other action deemed appropriate for the violation. Expo reserves the right to retain any pre-paid sums, seek damages in court as well as interest on delinquent accounts, costs of collection and attorney fees.

World Dairy Expo Maps

Get your WDE maps here.