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2025 World Dairy Expo Theme

World Dairy Expo Grounds

World Dairy Expo Welcomes New Board Members

World Dairy Expo® welcomed new industry leaders to its Board of Directors at the organization’s annual March meetings....Read More

World Dairy Expo

World Dairy Expo Announces 2026 Associate Judges

World Dairy Expo is delighted to announce the eight individuals selected to serve as associate judges of Expo’s 2026 Dairy Cattle Show...Read More

Overall Fitter Award

World Dairy Expo Announces 2026 Youth Contest Judges

The judges tasked with evaluating the Showmanship Contest and Fitting Contest at World Dairy Expo 2026 have been confirmed...Read More

World Dairy Expo 2025 by the Numbers

51,525
Estimated Attendance
461
Trade Show Exhibitors
246
Sponsors
4,000+
Participants in Youth Programs

Trade Show

SEPTEMBER 29 - OCTOBER 2

Honored by Trade Show Executive as one of the Top 100 Trade Shows of 2024, World Dairy Expo hosts the world's largest dairy-focused Trade Show, featuring over 450 companies from 15 countries. If you're unable to join us during the event, exhibitor listings are available year-round and feature company and keyword searchability.

READ MORE

Dairy Cattle Show

SEPTEMBER 27 - OCTOBER 2

Known for its iconic colored shavings and elite competition, World Dairy Expo is home to a world-class dairy cattle show that features the best cattle in North America. Over 1,800 dairy cattle exhibitors travel to Madison, Wisconsin to showcase their genetics and services in the New Holland Pavilions and Cattle Tents and exhibit on the colored shavings.

READ MORE

Education

SEPTEMBER 29 - OCTOBER 2

World Dairy Expo provides over 40 educational opportunities throughout the week of the event in various topics and formats. Whether you're looking for the latest and greatest in the industry, hear from industry experts, or simply want to learn from fellow producers on what's working for them, there is something for everyone.

  READ MORE

Official Schedule

Select a day to see the scheduled events!

S
S
M
T
W
T
F
Saturday, September 26th, 2026
7:00 AM World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info
7:00 AM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum)
12:00 PM World Dairy Expo Youth Showmanship Contest (Coliseum) more info
2:00 PM - 5:00 PM Dairy Cattle Exhibitor Appreciation Ice Cream Social (The Tanbark)
5:30 PM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark)
Join fellow participants at 5:30 p.m. for a social hour with dinner to follow at 6:30 p.m.

___________________________________________________________________________________________________

*Schedule subject to change

Sunday, September 27th, 2026
10:00 AM International Junior Holstein Show (Coliseum)
Official: Ben Wallace, Stoughton, Wis. Associate: Phillip Topp, Botkins, Ohio *Beginning with cows
more info
10:00 AM International Milking Shorthorn Show - Heifers (Coliseum)
Official: Matt Henkes, Luana, Iowa Associate: Marjorie Rida, Cummington, Mass.
more info
7:00 PM World Ayrshire Event Sale (Tentative) (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Monday, September 28th, 2026
7:00 AM International Jersey Show - Heifers (Coliseum)
Official: Mike Berry, Powell Butte, Ore. Associate: Ryan Lancaster, Tillamook, Ore.
more info
10:00 AM - 12:00 PM Career Connections (Tentative) (Atrium)
12:30 PM International Ayrshire Show - Heifers (Coliseum)
Official: David Hanson, Nicollet, Minn. Associate: Eric Houdek, Hastings, Minn.
more info
2:00 PM Global Opportunity Guernsey Sale (Tentative) (Sale Pavilion) more info
2:30 PM International Milking Shorthorn Show - Cows (Coliseum)
Official: Matt Henkes, Luana, Iowa Associate: Marjorie Rida, Cummington, Mass.
5:00 PM Dairy Shrine Reception and Awards Banquet (Mendota 1-4)
*Purchase Banquet tickets - https://dairyshrine.org/banquet/

___________________________________________________________________________________________________

*Schedule subject to change

Tuesday, September 29th, 2026
7:00 AM International Ayrshire Show - Cows (Coliseum)
Official: David Hanson, Nicollet, Minn. Associate: Eric Houdek, Hastings, Minn.
7:00 AM International Jersey Show - Cows (Coliseum)
Official: Mike Berry, Powell Butte, Ore. Associate: Ryan Lancaster, Tillamook, Ore.
more info
8:00 AM Central FFA Events (Sale Pavilion & Exhibition Hall) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
9:30 AM - 10:30 AM FFA Seminar (Mendota 2) more info
10:30 AM - 11:30 AM FFA Seminar (Mendota 2) more info
10:30 AM - 11:30 AM Expo en Español (Mendota 1) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1)
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
2:30 PM International Brown Swiss Show - Heifers (Coliseum)
Official: Richard “RT” Thompson, Darlington, Wis. Associate: Hayden Hauschildt, Ellsworth, Wis.
more info
2:30 PM - 3:15 PM Knowledge Nook Session - CATTLEytics (Mendota 1) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event
Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session - MagnaWave (Knowledge Nook)

Benefits of PEMF for Conventional/Non-Conventional Dairy Cattle Speaker: Jessi Shafer, MagnaWave Livestock Specialist & Practitioner, MagnaWave Presenting Company: MagnaWave
more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)
Enjoy free beer and snacks during Happy Hour at The Tanbark!
more info
4:30 PM - 9:30 PM World Dairy Expo Championship Dairy Product Contest Awards and Auction (The Tanbark)
*ticket required. Order tickets at https://members.wdpa.net/events/world-dairy-expo-championship-dairy-product-contest-awards-and-auction
more info
5:15 PM - 7:30 PM Commercial Exhibitor Party (Exhibition Hall Atrium)
Sponsored by Hoard's Dairyman and World Dairy Expo **For Commercial Exhibitors only
6:00 PM Recognition Awards Reception & Banquet (The Tanbark)
Join us in celebrating the 2026 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m. *Tickets are required for this banquet. To purchase tickets, visit https://worlddairyexpo.com/pages/Recognition-Banquet.php
more info
6:00 PM Top of the World Jersey Sale (Tentative) (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Wednesday, September 30th, 2026
7:00 AM International Guernsey Show - Heifers (Coliseum)
Official: Chris Lang, Big Prairie, Ohio Associate: Kevin Stoltzfus, East Earl, Penn.
more info
7:00 AM International Brown Swiss Show - Cows (Coliseum)
Official: Richard “RT” Thompson, Darlington, Wis. Associate: Hayden Hauschildt, Ellsworth, Wis.
more info
9:00 AM - 5:00 PM Trade Show
Blueberry Waffle Cone Cookies N' Cream Mackinac Island Fudge
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
2:00 PM World Premier Brown Swiss Sale (Tentative) (Sale Pavilion) more info
2:00 PM International Red & White Show - Heifers (Coliseum)
Official: Aaron Eaton, Marietta, N.Y. Associate: Anthony Liddle, Argyle, N.Y.
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Mendota 1) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event
Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session - GLC Minerals (Mendota 1) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)
Enjoy free beer and snacks during Happy Hour at The Tanbark!
more info
6:00 PM World Classic '26 Holstein Sale (Tentative) (The Tanbark) more info
10:30 PM - 11:00 AM Expo en Español (Mendota 1) more info

___________________________________________________________________________________________________

*Schedule subject to change

Thursday, October 1st, 2026
7:00 AM International Guernsey Show - Cows (Coliseum)
Official: Chris Lang, Big Prairie, Ohio Associate: Kevin Stoltzfus, East Earl, Penn.
7:00 AM International Red & White Show - Cows (Coliseum)
Official: Aaron Eaton, Marietta, N.Y. Associate: Anthony Liddle, Argyle, N.Y.
more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:30 AM - 11:30 AM Expo en Español (Mendota 1) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM International Holstein Show - Heifers (Coliseum)
Official: Ryan Krohlow, Poynette, Wis. Associate: Kelly Barbee, Concord, N.C.
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Mendota 1)
3:00 PM - 5:00 PM WDE Attendee Appreciation Event
Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session (Mendota 1)
4:00 PM - 6:00 PM Happy Hour (The Tanbark)
Enjoy free beer and snacks during Happy Hour at The Tanbark!
more info
5:00 PM International Reception (Mendota 1-4)
**For International Attendees and Commercial Exhibitors only
8:30 PM Supreme Champion of the Heifer Show Selection (Coliseum)
*time subject to change (begins immediately following the selection of Junior Champion for the International Holstein Show)

___________________________________________________________________________________________________

*Schedule subject to change

Friday, October 2nd, 2026
7:00 AM International Holstein Show - Cows (Coliseum)
Official: Ryan Krohlow, Poynette, Wis. Associate: Kelly Barbee, Concord, N.C.
more info
9:00 AM - 4:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 4:00 PM Trade Show
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:30 AM - 11:30 AM Expo en Español (Mendota 1) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Mendota 1) more info
4:00 PM Parade of Champions (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Official Schedule

Select a day to see the scheduled events!

Saturday
Saturday, September 26th, 2026
7:00 AM World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info
7:00 AM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum)
12:00 PM World Dairy Expo Youth Showmanship Contest (Coliseum) more info
2:00 PM - 5:00 PM Dairy Cattle Exhibitor Appreciation Ice Cream Social (The Tanbark)
5:30 PM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark) +
Join fellow participants at 5:30 p.m. for a social hour with dinner to follow at 6:30 p.m.

___________________________________________________________________________________________________

*Schedule subject to change

Sunday
Sunday, September 27th, 2026
10:00 AM International Junior Holstein Show (Coliseum) +
Official: Ben Wallace, Stoughton, Wis. Associate: Phillip Topp, Botkins, Ohio *Beginning with cows
more info
10:00 AM International Milking Shorthorn Show - Heifers (Coliseum) +
Official: Matt Henkes, Luana, Iowa Associate: Marjorie Rida, Cummington, Mass.
more info
7:00 PM World Ayrshire Event Sale (Tentative) (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Monday
Monday, September 28th, 2026
7:00 AM International Jersey Show - Heifers (Coliseum) +
Official: Mike Berry, Powell Butte, Ore. Associate: Ryan Lancaster, Tillamook, Ore.
more info
10:00 AM - 12:00 PM Career Connections (Tentative) (Atrium)
12:30 PM International Ayrshire Show - Heifers (Coliseum) +
Official: David Hanson, Nicollet, Minn. Associate: Eric Houdek, Hastings, Minn.
more info
2:00 PM Global Opportunity Guernsey Sale (Tentative) (Sale Pavilion) more info
2:30 PM International Milking Shorthorn Show - Cows (Coliseum) +
Official: Matt Henkes, Luana, Iowa Associate: Marjorie Rida, Cummington, Mass.
5:00 PM Dairy Shrine Reception and Awards Banquet (Mendota 1-4) +
*Purchase Banquet tickets - https://dairyshrine.org/banquet/

___________________________________________________________________________________________________

*Schedule subject to change

Tuesday
Tuesday, September 29th, 2026
7:00 AM International Ayrshire Show - Cows (Coliseum) +
Official: David Hanson, Nicollet, Minn. Associate: Eric Houdek, Hastings, Minn.
7:00 AM International Jersey Show - Cows (Coliseum) +
Official: Mike Berry, Powell Butte, Ore. Associate: Ryan Lancaster, Tillamook, Ore.
more info
8:00 AM Central FFA Events (Sale Pavilion & Exhibition Hall) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
9:30 AM - 10:30 AM FFA Seminar (Mendota 2) more info
10:30 AM - 11:30 AM FFA Seminar (Mendota 2) more info
10:30 AM - 11:30 AM Expo en Español (Mendota 1) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) +
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
2:30 PM International Brown Swiss Show - Heifers (Coliseum) +
Official: Richard “RT” Thompson, Darlington, Wis. Associate: Hayden Hauschildt, Ellsworth, Wis.
more info
2:30 PM - 3:15 PM Knowledge Nook Session - CATTLEytics (Mendota 1) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event +
Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session - MagnaWave (Knowledge Nook) +

Benefits of PEMF for Conventional/Non-Conventional Dairy Cattle Speaker: Jessi Shafer, MagnaWave Livestock Specialist & Practitioner, MagnaWave Presenting Company: MagnaWave
more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +
Enjoy free beer and snacks during Happy Hour at The Tanbark!
more info
4:30 PM - 9:30 PM World Dairy Expo Championship Dairy Product Contest Awards and Auction (The Tanbark) +
*ticket required. Order tickets at https://members.wdpa.net/events/world-dairy-expo-championship-dairy-product-contest-awards-and-auction
more info
5:15 PM - 7:30 PM Commercial Exhibitor Party (Exhibition Hall Atrium) +
Sponsored by Hoard's Dairyman and World Dairy Expo **For Commercial Exhibitors only
6:00 PM Recognition Awards Reception & Banquet (The Tanbark) +
Join us in celebrating the 2026 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m. *Tickets are required for this banquet. To purchase tickets, visit https://worlddairyexpo.com/pages/Recognition-Banquet.php
more info
6:00 PM Top of the World Jersey Sale (Tentative) (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Wednesday
Wednesday, September 30th, 2026
7:00 AM International Guernsey Show - Heifers (Coliseum) +
Official: Chris Lang, Big Prairie, Ohio Associate: Kevin Stoltzfus, East Earl, Penn.
more info
7:00 AM International Brown Swiss Show - Cows (Coliseum) +
Official: Richard “RT” Thompson, Darlington, Wis. Associate: Hayden Hauschildt, Ellsworth, Wis.
more info
9:00 AM - 5:00 PM Trade Show +
Blueberry Waffle Cone Cookies N' Cream Mackinac Island Fudge
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
2:00 PM World Premier Brown Swiss Sale (Tentative) (Sale Pavilion) more info
2:00 PM International Red & White Show - Heifers (Coliseum) +
Official: Aaron Eaton, Marietta, N.Y. Associate: Anthony Liddle, Argyle, N.Y.
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Mendota 1) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event +
Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session - GLC Minerals (Mendota 1) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +
Enjoy free beer and snacks during Happy Hour at The Tanbark!
more info
6:00 PM World Classic '26 Holstein Sale (Tentative) (The Tanbark) more info
10:30 PM - 11:00 AM Expo en Español (Mendota 1) more info

___________________________________________________________________________________________________

*Schedule subject to change

Thursday
Thursday, October 1st, 2026
7:00 AM International Guernsey Show - Cows (Coliseum) +
Official: Chris Lang, Big Prairie, Ohio Associate: Kevin Stoltzfus, East Earl, Penn.
7:00 AM International Red & White Show - Cows (Coliseum) +
Official: Aaron Eaton, Marietta, N.Y. Associate: Anthony Liddle, Argyle, N.Y.
more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:30 AM - 11:30 AM Expo en Español (Mendota 1) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM International Holstein Show - Heifers (Coliseum) +
Official: Ryan Krohlow, Poynette, Wis. Associate: Kelly Barbee, Concord, N.C.
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Mendota 1) +
3:00 PM - 5:00 PM WDE Attendee Appreciation Event +
Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session (Mendota 1) +
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +
Enjoy free beer and snacks during Happy Hour at The Tanbark!
more info
5:00 PM International Reception (Mendota 1-4) +
**For International Attendees and Commercial Exhibitors only
8:30 PM Supreme Champion of the Heifer Show Selection (Coliseum) +
*time subject to change (begins immediately following the selection of Junior Champion for the International Holstein Show)

___________________________________________________________________________________________________

*Schedule subject to change

Friday
Friday, October 2nd, 2026
7:00 AM International Holstein Show - Cows (Coliseum) +
Official: Ryan Krohlow, Poynette, Wis. Associate: Kelly Barbee, Concord, N.C.
more info
9:00 AM - 4:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 4:00 PM Trade Show
9:30 AM - 10:30 AM Virtual Farm Tour (Mendota 1) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:30 AM - 11:30 AM Expo en Español (Mendota 1) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Mendota 1) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Mendota 1) more info
4:00 PM Parade of Champions (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Five Star Sponsors

We honor the generous support of these companies!

Become a Sponsor

Location

Alliant Energy Center

Madison, Wisconsin