Dairy Cattle Exhibitor Information
Quick Links
Explore current resources and downloadable PDFs to help plan for your cattle exhibition at our annual Dairy Cattle Show. Bookmark this page for year-round updates and check back in July 2026 for new details.
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Welcome to one of the best-known dairy cattle shows in the world!
Each year, World Dairy Expo welcomes Dairy Cattle Exhibitors from across the globe to showcase their finest cattle to thousands of attendees in Madison, Wisconsin. Expo is not only a celebration of cattle excellence, but also a reunion of friends, families, and dairy professionals who share a passion for the dairy industry.
In 2025, 1,829 owners exhibited 2,625 head of cattle from 37 U.S. states, 7 Canadian Provinces, and 1 Australian State.
We are so excited to see everyone back in Madison this fall for the 2026 World Dairy Expo! Take some time now to prepare for your trip - review entry information, confirm health requirements, and check out helpful resources below. You'll also find handy reminders and exhibitor-focused tips to make your Expo experience organized, smooth, and enjoyable from arrival to show day.
2026 Calendar for Dairy Cattle Exhibitors
2026 Dairy Cattle Show Exhibitor Instructions will be Posted in July
Each year, World Dairy Expo carefully updates exhibitor resources to ensure a smooth show experience from animal health documentation to check-in procedures.
We know that preparing cattle for travel takes time, coordination and attention to detail. That's why we encourage all exhibitors to plan ahead, review the available guidelines, and check back this summer for updated forms and important show requirements. These resources are designed to help you feel confident and ready before you arrive in Madison.
If you have any questions, feel free to send an email to Laurie or Lexa.
Animal Health and Safety Information
These links remain active throughout the year and include important information on animal health testing and movement requirements related to HPAI/H5N1 Influenza A in dairy cattle.
HPAI/H5N1 Influenza A Testing and CVI Resources
- Health Regulations and World Dairy Expo Exhibitor Guidelines - overview of required CVIs, testing, and animal movement standards.
- Wisconsin DATCP Highly Pathogenic Avian Influenza in Dairy Cattle - Wisconsin HPAI information and safety resource.
- Wisconsin DATCP Intrastate Movement Testing of Lactating Dairy Cows FAQ - Helpful FAQ on intrastate testing policies
- National Animal Health Laboratory Network
- Canadian Animal Health Surveillance System
Past World Dairy Expo Dairy Cattle Show Forms and Information
Prepare for 2026 by reviewing the 2025 forms, guidelines and applications. Many processes remain consistent year to year.
2025 Dairy Cattle Exhibitor Newsletters
Stay updated on last year's show procedures and tips
- July 2025 - Tips for your entries
- August 2025 - Dairy Cattle Exhibitor Update & Early Release Options
2025 Entry Forms and Information
Dairy Cattle Show entries MUST be made online. Upon entry submission, World Dairy Expo will provide confirmation via email.
- 2025 Premium Book (PDF)
- 2025 Online Entry Instructions (PDF)
- Premier Breeder & Exhibitor, entry opens September 23, 2026, 8:00 a.m. CT
- Judge Nomination Form for 2026 Shows (PDF), Nominations closed October 3, 2025
- 2025 Stalling Request Form (PDF)
- 2025 Early Arrival Request (PDF)
- 2025 Vet Instructions for CVI for Health Check-In (PDF)
- 2025 Health Regulations (PDF)
- 2025 Exhibitor Information (PDF)
- NEW - 2026 Camping at the Alliant Energy Center
- Feed Vendor Pricing & Information (PDF) coming in September, 2026.
- 2025 Mum Order Form (PDF)
2026 Junior Breed Show Alternate Leadsman Forms
- U.S. Ayrshire Breeders Association Alternate Leadsperson Form (PDF)
- Brown Swiss Association Alternate Leadsperson Form (PDF)
- 2025 National Junior Guernsey Show (PDF, Word)
- Holstein Association USA Alternate Leadsperson Form (PDF)
- International Junior Jersey Show Alternate Leadsperson Form (PDF)
- Red & White Dairy Cattle Association Alternate Leadsperson Request for Junior Red & White Shows (google form link)
- American Milking Shorthorn Junior Society Alternate Leadsperson Form (PDF)
Dairy Cattle Show Exhibitor Programs
Cattle Show Farm Affiliate Program: A program for Dairy Cattle Exhibitors to promote affiliated companies or businesses under the same ownership as an exhibited animal's registered owner that is housed at Expo, to be on-site to hang promotional signage in their designated stalling area with an application and fee. An affliate company or business may market products such as and not limited to:
- cattle panels/gates
- genetics
- feed vendors
- dairy-related products
- feed additives, etc.
*The following are Not Required to complete the application:
- promotion of animals in the string*
- boarding facilities*
- trucking or exhibitor farms*
See our 2025 World Dairy Expo Cattle Show Affiliate Application for more details. 2026 Application coming soon.
Show Service Provider Program: is for dairy show service providers offering dairy show services to dairy cattle exhibitors on-site; a program application and fee are required. World Dairy Expo dairy show service providers may provide services such as, but not limited to:
- on-site hoof trimming
- MagnaWave,
- chiropractic,
- tail services, etc.
See our 2025 World Dairy Expo Show Service Provider Application Program Application for more details. 2026 Application coming soon.
Dairy Cattle Photography Service Provider Program: is an opportunity for dairy cattle photographers to be on-site, for a fee, offering dairy cattle exhibitors professional photography and videography while on grounds at World Dairy Expo. These individuals are photographers who are “charging to capture footage or images.” Approved defined areas are:
- dairy cattle housing
- walking path to the Coliseum
- willows
- and Coliseum seats
Additional Rules for Photographers:
- Only World Dairy Expo official photographers are allowed on the colored shaving fort he duration of the show. Anyone unwilling to comply will be asked to leave the grounds, or at a minimum, return their equipment to their vehicle.
- Photographers may not use drones at the Alliant Energy Center.
- Video footage of the showring must not interfere with ExpoTV copyrights (No video clips over 5 minutes in length in the showring).
See our 2025 World Dairy Expo Dairy Cattle Show Service Photography Program Application for more details. 2026 Application coming soon.
